Build a brand that’s unmistakably you.
Side hustles. Personal brands. Real results.

The Economy Has Changed. So Should Your Strategy.
We live in uncertain times. The economy is shifting rapidly, traditional career paths are evolving, and the gig economy is no longer a fringe idea—it’s mainstream.
From freelancing to creative entrepreneurship, having a personal brand that supports your side hustle gives you peace of mind and a sense of purpose. It’s not just about making money. It’s about making meaning.
It starts with you.
The first step? Dig into your own story.
✔️ What are your natural strengths?
✔️ What do people always ask you for help with?
✔️ What hobbies or passions energize you?
From there, we’ll bring structure to your side hustle—identifying who you’re trying to reach, what problem you solve, and how to communicate your unique value. Whether it’s refining your digital presence, creating your first website, or crafting a message that truly resonates, we’ll make sure everything aligns with your goals and personality.
Personal branding that sounds like you
This isn’t about curating a perfect persona. It’s about clarity and confidence.
Build your brand, share your story.
I’ve worked with professionals across the spectrum—lawyers, professors, consultants, designers, performers—and no matter the industry, the strongest personal brands have a few things in common: clarity, consistency, and authenticity.
Think of me as your personal brand manager. Together, we’ll shape your story and bring your side hustle—or full-on career pivot—to life. Whether you’re launching a creative project, refining your messaging, or finally giving voice to that idea that won’t leave you alone, I’ll help you build something that feels true to who you are and compelling to the world.
Because good branding doesn’t just change how others see you—it changes how you see yourself.
I’ll help you:
– Write your first website
– Craft your elevator pitch
– Map out a digital marketing strategy that makes sense (and feels doable)
Your voice matters. Let’s make sure your brand reflects that—powerfully, strategically, and unapologetically.

Overline
Let’s build something real.
Something sustainable. Something strategic. Something you.
Consulting starts at $150/hour.